{"id":179,"date":"2019-10-24T10:21:13","date_gmt":"2019-10-24T04:51:13","guid":{"rendered":"http:\/\/www.gourmetsage.com\/blog\/?p=179"},"modified":"2019-10-24T13:41:28","modified_gmt":"2019-10-24T08:11:28","slug":"a-guide-to-help-your-restaurant-embrace-the-holiday-spirit","status":"publish","type":"post","link":"http:\/\/www.gourmetsage.com\/blog\/a-guide-to-help-your-restaurant-embrace-the-holiday-spirit\/","title":{"rendered":"A guide to help your restaurant embrace the holiday spirit"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/jed-villejo-uR1Vw5LJntk-unsplash-1024x576.jpg\" alt=\"\" class=\"wp-image-180\" srcset=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/jed-villejo-uR1Vw5LJntk-unsplash-1024x576.jpg 1024w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/jed-villejo-uR1Vw5LJntk-unsplash-300x169.jpg 300w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/jed-villejo-uR1Vw5LJntk-unsplash-768x432.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Photo Courtsey: Jed Villejo, unsplash<\/figcaption><\/figure>\n\n\n\n<p>It\u2019s an undeniable fact that\nfestivals are a huge part of the Indian culture. Whether it\u2019s the jolly\natmosphere of Christmas, the traditional celebration of Onam, or the bright Diwali\nlights that illuminate homes, each and every individual in the country partakes\nin at least one of the festivities that come in quick succession throughout the\nyear. <\/p>\n\n\n\n<p>Festivals are the perfect\nopportunity to unite and celebrate the love shared between friends and family.\nIt\u2019s the time to let bygones be bygones, and start fresh, it\u2019s the time to\nsplurge a little, and most importantly, it\u2019s the time for food to fill tables.\nIt\u2019s therefore not surprisingly a great time for restaurants to spruce up their\nmarketing by adding a flair of the holiday cheer to their strategies. <\/p>\n\n\n\n<p>It\u2019s no secret that the festive\nperiod is hugely profitable for any business, and restaurants are no exception\nas consumers begin spending a large part of their budget on food and beverage.\nThe most common way that most restaurants attempt to attract customers is by\nserving a special menu of festive food. But if every restaurant employs this\ntechnique, how does one stand apart from its contemporaries? <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/gor-davtyan-b1aT3t3uq2E-unsplash-1-1024x768.jpg\" alt=\"\" class=\"wp-image-181\" srcset=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/gor-davtyan-b1aT3t3uq2E-unsplash-1-1024x768.jpg 1024w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/gor-davtyan-b1aT3t3uq2E-unsplash-1-300x225.jpg 300w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/gor-davtyan-b1aT3t3uq2E-unsplash-1-768x576.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Photo Courtsey &#8211; Gor Davtyan, unsplash<\/figcaption><\/figure>\n\n\n\n<p>Here\u2019s your short guide to making\nthe most for your restaurant while also keeping the holiday spirit alive: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>Don\u2019t shirk on planning your strategy : <\/strong><\/li><\/ol>\n\n\n\n<p>\u201cPlanning\u201d doesn\u2019t necessarily\nfit in with the festive period, because you tend to throw caution to the wind\nand bank on the fact that people will turn up regardless. But an effective plan\nwill help your restaurant make efficient use of your budget, and ensure that\nyour festive strategy is creative but still representative of your restaurant\u2019s\nimage. Moreover, the planning process becomes an exercise of teamwork if you\nbring all hands-on deck, letting your employees pitch their own ideas. <\/p>\n\n\n\n<p>While the plan can be varied and\nunique depending on individual establishments, some aspects that can be covered\ninclude;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>YOUR HOLIDAY MENU<\/strong>: If you want to have a success\nfeast of festive food that makes customers roll in, it might be beneficial to\npick and decide on the items at least a week or two in advance to debuting it\nfor customers to try. <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/alexandra-gornago-XaoeWaM8TSs-unsplash-1024x684.jpg\" alt=\"\" class=\"wp-image-182\" srcset=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/alexandra-gornago-XaoeWaM8TSs-unsplash-1024x684.jpg 1024w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/alexandra-gornago-XaoeWaM8TSs-unsplash-300x200.jpg 300w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/alexandra-gornago-XaoeWaM8TSs-unsplash-768x513.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Photo Courtesy &#8211; Alexandra Gornago, unsplash<\/figcaption><\/figure>\n\n\n\n<p><strong>D\u00c9COR <\/strong>\u2013 No festival is complete without the right d\u00e9cor. So pick the right kind of fairy lights, Christmas trees or diyas. Aside from setting aside the budget for the decorations, consider hiring a professional decorator to spruce up your interiors as perfectly as you possibly can.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/sid-balachandran-uiwZdCbAErI-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-183\" srcset=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/sid-balachandran-uiwZdCbAErI-unsplash-1024x683.jpg 1024w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/sid-balachandran-uiwZdCbAErI-unsplash-300x200.jpg 300w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/sid-balachandran-uiwZdCbAErI-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Photo Courtesy &#8211; Sid Balachandran, unsplash<\/figcaption><\/figure>\n\n\n\n<p><strong>OFFERS\/DISCOUNTS \u2013 <\/strong>It\u2019s not a festival if there aren\u2019t special offers and incredible discounts on products and services that leave customers in awe. But it\u2019s such a common occurrence during the holiday that you need to plan out how your restaurant will stand out. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>BRINGING PEOPLE IN<\/strong> \u2013 No menu, d\u00e9cor or offer will\nbring customers in if they don\u2019t know about. So decide on the best marketing\nand communication channels to advertise your plans. Whether online or offline\nmediums, narrow down on your course of action.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Make sure you get noticed<\/strong> : <\/li><\/ul>\n\n\n\n<p>In the age of technology where people make the\ndecision of where to get their daily of caffeine through Google reviews, and\nfinds new places to visit through the windows of their phones, an online\npresence is essential. Keep your website and social media networks up-to-date, attractive\nand SEO-friendly to ensure that when someone searches online for a good place\nto eat, they are immediately drawn to your restaurant (which through the best\nuse of SEO should appear in the first few results) ; have a gallery of\ncolourful images, invite people to the events you\u2019re hosting, and the\npromotional offers that await them. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Run contests and campaign online\n: <\/strong><\/li><\/ul>\n\n\n\n<p>Getting noticed is only the first step to bringing customers in to your\nrestaurant. Customer engagement is key to actually getting them to book a\ntable\/call in and try out the festive roster that you prepare for them. An\ninteresting way to get people to interact with your brand is through contests;\nfor Diwali ask people to make a Rangoli out of playing cards or sweets, post\nthe image and tag you on their social media. Similarly for Christmas, you can\nask people to make an ornament with wrapping paper. <\/p>\n\n\n\n<p>The contest not only gets the holiday buzz going, but rewarding an image\n(on categories of your own choice) with a discount voucher or something\nsimilarly which will definitely get people talking about your restaurant. <\/p>\n\n\n\n<p>Another great way of catching the attention of potential customers is\nthrough promotional SMS or e-vites that ask people to come try your food before\nand during the festive period; make sure to send all promotional material at\nthe right time. For example, an hour before lunch or dinner so that the name of\nyour establishment stays fresh in the mind of a hungry food-seeker. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Try video marketing <\/strong><\/li><\/ul>\n\n\n\n<p>Use the power of visual media to\nentice potential customers. Upload a video that promotes your chef\u2019s special\nrecipes or make a fun, \u201chome-video\u201d style video that highlights the values of\nyour restaurant. If your budget allows it, go professional and create something\nthat\u2019s high quality and cinematic. <\/p>\n\n\n\n<p>Be creative, do whatever you think suits your\nbrand, and use social media to promote the video and make sure people watch it.<strong> <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Don\u2019t be afraid to surprise your\ncustomers<\/strong><\/li><\/ul>\n\n\n\n<p>Following a tried-and-tested,\nplanned out strategy that best suits your brand is sure to bring food lovers\nin. But don\u2019t shy away from being unique or surprising customers with something\nthat\u2019s completely out of left-field!<\/p>\n\n\n\n<p>Is your restaurant known for\nbeing classy and quiet? Introduce a karaoke bar during the festive period (and\nbeyond if you enjoy it). Opt for food carts and trucks to bring the taste of\nyour food to the front door of customers. Add a new, unexpected twist to a\ntraditional festival dish and interact with customers both online and offline\nthrough a poll to see how different people make the same dish at home. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/forja2-mx-r2kxuoOFtHY-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-184\" srcset=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/forja2-mx-r2kxuoOFtHY-unsplash-1024x683.jpg 1024w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/forja2-mx-r2kxuoOFtHY-unsplash-300x200.jpg 300w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/forja2-mx-r2kxuoOFtHY-unsplash-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Photo Courtesy &#8211; Forja2, unsplash<\/figcaption><\/figure><\/div>\n\n\n\n<p>The key to successfully and profitably incorporating the festive season into your restaurant business is to tap into the spirit of each individual festival and culture ; be authentic and smart with your strategies , but while you\u2019re at it don\u2019t forget to celebrate the food that brings people together. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"http:\/\/www.gourmetsage.com\/blog\/?attachment_id=188\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1075\" src=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/will-malott-aRXIRfgdlMU-unsplash-1-768x1075.jpg\" alt=\"\" class=\"wp-image-188\" srcset=\"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/will-malott-aRXIRfgdlMU-unsplash-1-768x1075.jpg 768w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/will-malott-aRXIRfgdlMU-unsplash-1-214x300.jpg 214w, http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/will-malott-aRXIRfgdlMU-unsplash-1-731x1024.jpg 731w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s an undeniable fact that festivals are a huge part of the Indian culture. Whether it\u2019s the jolly atmosphere of Christmas, the traditional celebration of Onam, or the bright Diwali lights that illuminate homes, each and every individual in the country partakes in at least one of the festivities that come in quick succession throughout [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":192,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[5],"tags":[12,13,14,15],"class_list":["post-179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant","tag-gourmet-sage","tag-restaurant-consultant","tag-restaurant-guide","tag-restaurant-marketing"],"jetpack_featured_media_url":"http:\/\/www.gourmetsage.com\/blog\/wp-content\/uploads\/2019\/10\/wout-vanacker-l4HBYkURqvE-unsplash.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9Wo36-2T","_links":{"self":[{"href":"http:\/\/www.gourmetsage.com\/blog\/wp-json\/wp\/v2\/posts\/179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.gourmetsage.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.gourmetsage.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.gourmetsage.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.gourmetsage.com\/blog\/wp-json\/wp\/v2\/comments?post=179"}],"version-history":[{"count":2,"href":"http:\/\/www.gourmetsage.com\/blog\/wp-json\/wp\/v2\/posts\/179\/revisions"}],"predecessor-version":[{"id":190,"href":"http:\/\/www.gourmetsage.com\/blog\/wp-json\/wp\/v2\/posts\/179\/revisions\/190"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.gourmetsage.com\/blog\/wp-json\/wp\/v2\/media\/192"}],"wp:attachment":[{"href":"http:\/\/www.gourmetsage.com\/blog\/wp-json\/wp\/v2\/media?parent=179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.gourmetsage.com\/blog\/wp-json\/wp\/v2\/categories?post=179"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.gourmetsage.com\/blog\/wp-json\/wp\/v2\/tags?post=179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}